No Phone Zone,
Over four years ago, Oprah began her ‘No Phone Zone’ campaign and pleaded with the public to join her in banning the use of using cell phones while driving. Oprah took up the cause after reading about a mother that had lost her daughter as a result of someone that was using a cell phone while driving. The young girl was 9 year old Erica Forney of Ft. Collins, Colorado who was riding her bike in a residential area when hit by a 2003 Ford Expedition that drifted into the bicycle lane.
According to the National Highway Traffic Safety Administration, nearly 6000 people died in 2008 as a result of distracted driving. I cannot begin to tell you of the near misses that I have experienced that could have been fatal from people being distracted while texting or talking on their cell phone while driving. In April of this year, Oprah was successful in getting at least 30 states to participate in her “No Phone Zone” campaign. These states agreed to use social media, variable message signs along highways and traditional media to get the message out. The effort is supported by the U.S. Department of Transportation, GHSA, the National Highway Traffic Safety Administration, Focus Driven, and SADD (Students against Destructive Decisions).
The April 2010 issue of PC World praised Oprah for her efforts. The article read “To really encourage people not to use their phone while driving, we need better technology. The auto industry needs to make Bluetooth integration and voice activation standard, not optional, and phone makers need to work with them to make it as easy as possible for all users.”
Wiser Technology is pleased to announce that we have
included a No Phone Zone as part of our Wiser NPZ application as a gift to
Oprah! The application will be dedicated
to Erica Forney in hopes that it will not only honor her brief time here on
earth; but, it will serve as a constant reminder of how fatal using a cell
phone while driving can be. We are in the process of speaking with different state and federal organization for endorsement. Stay turned for more information!!!